Search Engine Optimization
Content is King
If you are working with a web designer or creating a site
yourself, the content of the site is one of the most important
factors for successful search engine marketing. The pages you
create should provide valuable content information that references
targeted terms and concepts that are unique to your website and
target market.
Page Titles and Meta Tags
In the early days of search engine optimization, marketers focused
on meta-tags as the primary way to attract search engine traffic.
Meta-tags are 'behind-the-scenes' code tags that help describe the
HTML document they are located within. Today we know that search
engines not only look at meta-tags, but a site's content, link
popularity and hierarchy/structure.
Keyword Analysis
Keyword analysis has to do with determining total number of unique
searches on the Internet that are relevant to your website.
Targeted keywords should be contained throughout the site's
content and Meta-Tags discussed above
Link Popularity
Link popularity is the number of "relevant" websites that link to
your website. Search engines have begun to weight link
popularity as a very significant factor to your sites ranking.
For this reason, it very important to encourage linking to your
site by outside websites. Links to your site can best be
achieved by pursuing reciprocal links with pertinent sites,
existing partner and supplier sites as well as industry sites and
web directories.
Site Architecture
Search engines use the links within your
website to crawl and index the pages those links point to.
Search Engine Submission
These search engines and directories provide a free submissions
page where you can submit your website and a few pages of your
website to be included in their results. Marketleap recommends
that you read the search engine’s submission guidelines and not
submit your website unnecessarily or excessively.
For more information on how Transcend Solutions utilizes these and other services to assist our clients, visit our Internet marketing page. We specialize in providing professional web site solutions at the most affordable rates. Contact us to discuss how we can help you! We will meet or beat professional bids presented by other firms on your website projects! We look forward to working with you.
Transcend Solutions
12570 Carmel Creek Rd. #92
San Diego, CA 92130
Phone: 877-619-DESIGN (877-619-3374)
info@transcends.net
Full service San Diego Web Design:
Submit a Project Quote Request:
T: 877-619-3374
P: 619-992-5115