This resource center was provided to assist you with your web site or web business. Contact us to learn more about how we can help you with your San Diego web design project needs.
Website Promotion & Online Advertising
In your history of surfing the web, you must have visited a site that says it is a "shopping mall" site. It contains thousands of items from hundreds of different topics. How often have you purchased from one of these sites? Probably, not often, unless it was a major website with a huge budget. Small business websites should consider catering to small niche markets.
When deciding what products you are going to sell, choose just a few products and specialize in those products. It's much tougher to advertise a site that sells a wide variety of products due to generalization. If you have a narrow, well defined set of products, your whole advertising campaign will be easier and more effective.
This is especially true when marketing to search engines. General keywords are difficult to rank competitively. Specific keywords can achieve much better rankings. A good article to read on this business concept is called Narrow Your focus.
Transcend Solutions™ includes internet marketing and site search engine optimization with all of our web design solutions. We utilize the Internet's top marketing tools, services and best practices to begin promoting and marketing your web site....at the most affordable price.
Search Engine Optimization
Information on analyzing and optimizing your web site to rank well in search engines and directories. Content, link popularity, site architecture and meta-tags all play an important role. more
Banner Advertising can be a valuable way of marketing your website and business. Banner advertising is typically purchased in bulk and therefore can be expensive. Business benefit from aligning their banner ads with only the most targeted keywords. Banner ads can be charged per impression or per-click-through. Every time your banner is displayed is considered an impression. This is more expensive but is beneficial in building a brand name. Every time a consumer clicks on your banner and hyper-links to your site is considered a "click-through". This is therefore less expensive and focused on generating traffic.
A most effective form of banner advertising is referred to as keyword ads. Keywords ads get served by provider sites and search engines when pre-determined keywords are searched y users on the site. Keyword banner ads can be charged per impression or per-click-through. Unless you are advertising on a web site that generally attracts your target customers, keyword advertising assures that visitors with interest in your keywords will see your online banner ad. Several top search engines offer keyword advertising.
Engine Promotion & Submission Software
Search engine submission software automates the ongoing, time consuming task of submitting your web site to search engines and directories. Transcend Solutions provides a service utilizing the search engine submission software AddWeb created by Cyrberspace HQ (http://www.cyberspacehq.com/)
Web Position Gold is also an excellent software. For additional information visit First Place Software at http://www.webposition.com/
For more information on how Transcend Solutions utilizes these and other services to assist our clients, visit our Internet marketing page.
We all know that E-mail is an extremely cost-efficient way of communicating and it is extremely for online businesses. It is critical that you and your web site securely capture and store your online customer's information. This information is invaluable to your business and will be most helpful when you begin developing an email campaign or online newsletter. Here are a few main points to remember for managing your online newsletter or email campaign.
Keep it simple. You do not want to overwhelm your customer by sending too much information or sending large, graphic intensive emails.
"Opt-In / Opt-Out". Make sure you are sending emails to existing customers or consumers how have given you permission to solicit them. We all know how annoying it can be to receive unwanted emails. With that said, make sure you give the recipient the option of removing them from receiving on going email from your company.
Be consistent. In order to build and strengthen your brand, you will want to be consistent in your communications. The frequency of your email communications should depend on your business, products and services.
Provide value. Give your customers a reason to be excited when reading your email. This can be in the form of relevant, valuable content or product discounts.
Transcend Solutions™ specializes in providing professional web site solutions at the most affordable rates. Contact us to discuss how we can help you! We will meet or beat professional bids presented by other firms on your website projects! We look forward to working with you.
12570 Carmel Creek Rd. #92
San Diego, CA 92130
Phone: 877-619-DESIGN (877-619-3374)