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Search Engine Optimization

Content is King
If you are working with a web designer or creating a site yourself, the content of the site is one of the most important factors for successful search engine marketing. The pages you create should provide valuable content information that references targeted terms and concepts that are unique to your website and target market.

Page Titles and Meta Tags
In the early days of search engine optimization, marketers focused on meta-tags as the primary way to attract search engine traffic. Meta-tags are 'behind-the-scenes' code tags that help describe the HTML document they are located within. Today we know that search engines not only look at meta-tags, but a site's content, link popularity and hierarchy/structure.

Keyword Analysis
Keyword analysis has to do with determining total number of unique searches on the Internet that are relevant to your website. Targeted keywords should be contained throughout the site's content and Meta-Tags discussed above

Link Popularity
Link popularity is the number of "relevant" websites that link to your website.  Search engines have begun to weight link popularity as a very significant factor to your sites ranking.  For this reason, it very important to encourage linking to your site by outside websites.  Links to your site can best be achieved by pursuing reciprocal links with pertinent sites, existing partner and supplier sites as well as industry sites and web directories.

Site Architecture
Search engines use the links within your website to crawl and index the pages those links point to.

Search Engine Submission
These search engines and directories provide a free submissions page where you can submit your website and a few pages of your website to be included in their results. Marketleap recommends that you read the search engine’s submission guidelines and not submit your website unnecessarily or excessively.

For more information on how Transcend Solutions utilizes these and other services to assist our clients, visit our Internet marketing page. We specialize in providing professional web site solutions at the most affordable rates.  Contact us to discuss how we can help you!  We will meet or beat professional bids presented by other firms on your website projects!  We look forward to working with you.

Transcend Solutions
12570 Carmel Creek Rd. #92
San Diego, CA 92130
Phone: 877-619-DESIGN (877-619-3374)
info@transcends.net