|
E-commerce - Sites that Sell
Affiliate Programs
First, build your site around your affiliate program. Do not just
have a bunch of links and banners on your site and nothing else.
You need to have good content so your visitors will use your site
as a resource. Also try to limit the amount of products you sell.
Find a niche that you are comfortable with and sell a few products
that are within that niche. If you have too many products,
visitors be confused and leave without purchasing.
Make sure that the programs you join are making
your work worthwhile. Join programs that give you a high payout
for each sale and at least 25-30% on commission for each sale.
Your product should be something that you would feel comfortable
purchasing and recommending to your visitors. Also, promote your
site all the time. Use a newsletter to keep your mailing list
informed of new products and articles on your site. Promote to
search engines. Build your reciprocal link list. After building
your site you should spend 90% of your time on marketing so you
can get the visitors you need to make you efforts worth while.
The most important thing is not to give up. If
you don't see results within a few weeks keep plugging away. 80%
of affiliates make almost nothing with their programs, so if
you've seen even a small commission check, you're already ahead of
the game.
A great affiliate site is
Commission Junction .
Commission Junction uses a
Pay-for-performance model.
Pay-for Performance is a form of online advertising where a
marketer pays for results rather than paying to reach a particular
audience. This, and affiliate programs in general, is
particularly beneficial for small business with little or no
marketing budget
Industry & Business Affiliations
One powerful and often overlooked method of advertising, and
generating business is to partner with existing business
suppliers and related industry associations. Suppliers
and existing business partners are a natural place to begin
offering your products and services. Having
pre-established business relationships with these entities
means your foot is in the "door"...and that is half the
work. Another way to get your foot in the door is to
work to partner with targeted associations whose members
would benefit from your offering. These associations
benefit from providing value to their members and therefore
are often more open and less stringent about testing new
business opportunities.
Message Boards
By no means should you use message boards as an aggressive way to
promote your site. In the old days (about 2 years ago) webmasters
could post whatever they want on message boards, including URL's
and other advertisement. Now, this is generally seen as spam and
in poor taste. You can use message boards, however, as an
effective communication tools with potential visitors.
Message boards are a good way to interact with
other webmasters and customers that are interested in your field
of products. You can get your foot in the door, by giving advice
and guidance to people on the message boards. This can lead to
them asking you about a website or particular product you are
selling. If you work to become a leader in your product field,
visitors will feel more comfortable when visiting your site. They
will remember that you know what you are talking about, and that
your endorsement of a product is to be trusted.
Message boards are a good way to
passively promote your site. Visit them when you feel like doing
something different for a change, and get involved in discussions
with possible customers. Becoming an "expert" in your product line
will increase your sales and enhance your websites credibility.
Press Releases & Publicity
The media provide you
with the best way to generate business for your product or
service. News is big business and almost everybody has their
favorite programs, news services and publications. Every industry
has hundreds of specialized TV programs, radio shows, magazines
and publications dedicated to their particular topic.
Sending a press release is one of the most effective ways to
generate publicity for your business. It can drive mountains
of customers to your web sites and order lines. Just one mention
of your business in any of your industry's major publications can
bring targeted prospects to your site and
explode your sales.
Most companies pay for advertisements in their trade papers or on
TV and radio. Press releases are different — besides your time
and effort, they are FREE!!
Until recently, sending a press release was both time consuming
and expensive. You had to purchase a media database that cost
thousands of dollars, or hire a distribution service to send your
release to the media for hundreds of dollars each time.
http://www.onlinepressreleases.com/
Transcend Solutions™
specializes
in providing professional web site solutions at the most
affordable rates.
Contact us
to discuss how we can help you! We will meet or beat
professional bids presented by other firms on your website
projects! We look forward to working with you.
Transcend Solutions
12570 Carmel Creek Rd. #92
San Diego, CA 92130
Phone: 877-619-DESIGN (877-619-3374)
info@transcends.net
|